In a nutshell

This site covering topics such as the nature, origin and structure of society, organisation theory, how to manage change, religion, advertising, personal de-programming and post-merger integration. There's a lot of material on this website: dozens of articles published or pending and close to 100k words. 

If you haven't got time to read it in detail but want a summary of the potential applications of memetics, then start here...

There are things that everyone, everywhere does – we move about, we sleep, we excrete, we have sex, we eat, and then we die. These behaviours are universal and are carried by our genes. But the ways we do these things differ substantially: our modes of transport, the designs of our bedrooms and bathrooms, our courting behaviours, what we have for lunch, and our funeral rituals all vary from culture to culture and from century to century (more here).

The differences arise because the way we think and act is not inherited biologically but is learned from our parents and our peers. Just as genes carry biological instructions, there must be something that carries information from person to person about what is ‘normal’ for the group. We now, thanks to Richard Dawkins, call this carrier a “meme”.

That term is much misused: memes are more than just viral videos and stupid cat jokes - they carry almost everything that we share with our fellows: language, national characteristics, odd social customs, music, fashions, beliefs, our scientific and technological structures, the side of the road we drive on, religions, political and legal systems, and economic structures.

There is no ‘inherent’ or ‘self-evident’ truth anywhere, not in politicsreligion, finance or business. All of these structures are transmitted by evolving and competing sets of memes. If you understand the memes, then you can change the structures or build new ones.